Dating can either be a fun or frustrating experience. It’s partially about your expectations, but it’s also who you find yourself say across the table from. In some ways, finding the right copywriter is like dating. It’s great fun and enjoyable for some people, and frustrating for others.
If your expecting to settle down with the first eligible copywriter you find, but they want to get to know you before they even meet you in a coffee shop, you’re in for frustration.
But just like dating, there are plenty of copywriting fish in the sea. So even if one copywriter isn’t right for you, you’ll eventually find someone.
Many copywriters follow different processes. These depend on their personality and style. While there’s no right or wrong way to write, I am constantly refining my Copywriting process to help my clients. Here’s the current process you can expect when we work together.
Checking out the dating profile
What do you look for in a good dating profile? Not just the picture, right? Well, it’s a factor. Just as people judge copywriters by their logo, and website design.
But there’s more you should check out. Do you have similar interests, are they the type of person you want to spend time with? Basically, questions like that.
It can feel exciting when you find someone who just seems right, but you’ll never know if their profile is accurate until …
The first date
You meet to get to know each other. No commitment at all, just a chat.
You ask questions, maybe to find out the same that you looked up on their profile (just to make sure that it’s true). You want to find out if you’re looking for the same sort of relationship.
If one of you wants a causal, short-term thing but the other person wants a long-term commitment, things just aren’t going to work out.
By the end of the date, you should know if you want to see each other again.
When you hire a copywriter, this is like your first conversation where you want to discover if the copywriter is good enough and matches you, and the copywriter wants to make sure you won’t be a client from hell (and a really good copywriter will check that you do want to hire them and not a different type of writer).
After your first date (it might take a couple to really know if you want to be sure) you start going steady. There’s a commitment and you start seeing each other regularly, finding out more about each other.
When it comes to Copywriting, you agree to work together and the copywriter takes on your project. They might need to find out more about you and your services/products so that they can complete your task.
In dating, once both sides have spent time together, got to know each other and spent some quality time together, one side may propose and they start planning a wedding. (Of course, this is just a metaphor and not every successful relationship ends with a proposal.)
With Copywriting, this is when the final product or products are presented to the client. It’s the end result of all the time spent together, getting to know each other and hard work writing. When it’s not rushed then it’s pretty irresistible.
But…It’s just an analogy
Every analogy and metaphor has its limits and this one is no exception. But there are some import things to consider.
- you should ask good questions when you first meet a copywriter
- you should expect to need to pass on information so they can understand your business and it’s goals.
- not every client and writer are the right match. It’s okay to keep looking.
I’d love a first date with you so contact me and let’s see what happens.
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